Visa, a global leader in digital payments, announced a new strategic partnership with Analytic Partners, a global provider of analytics solutions. Together, Visa and Analytic Partners plan to solve business challenges facing merchants and brands through AI-driven data analytics that drive value, including increased return on advertising investments.
In a dynamic business environment filled with data, companies need meaningful and near real-time insights to make smart decisions, but solutions are often fragmented or not actionable. This collaboration will combine Visa’s merchant relationships and consumer spending insights with Analytic Partners’ Business Decision Platform to bring powerful marketing spend optimization analytics to merchants and brands around the world.
“The amount of data available to merchants can be overwhelming at times, and if they don’t process it correctly, they are missing out on growth opportunities,” said Jeni Mundy, global head of merchant sales and acquisition at Visa. “By combining our scale and insights with Analytic Partners’ deep expertise in business analytics, we will enable clients to be even more successful in their businesses. We look forward to unlocking the potential of new and enhanced solutions for merchants in the years ahead.”
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The partnership will initially focus on the United States, with plans to expand globally. Visa and Analytic Partners have made certain exclusive commitments to merchant and brand marketing spend optimization products and services. Visa and Analytic Partners also plan to collaborate on new enhanced analytics solutions that will enable merchants and brands to turn insights into measurable business growth.
“Business analytics helps merchants and brands understand which consumer and business levers to pull so they can drive more actionable growth opportunities. This ultimately improves their ability to deepen customer loyalty and attract new customers,” said Nancy Smith, CEO of Analytic Partners. “Visa’s global footprint, deep understanding of consumer spending and commitment to responsible innovation make it an excellent partner to revolutionize business intelligence for merchants and brands around the world.”
SOURCE: BusinessWire