Ketch, a leading Data Permissioning Platform for privacy operations and data activation, announced the launch of Ketch Switch, an innovative software tool designed to streamline the migration process for businesses transitioning from OneTrust to Ketch’s advanced privacy platform.
As privacy requirements evolve, many organizations find themselves constrained by legacy platforms such as OneTrust, which often come with years of accumulated configurations and data. The challenge is further amplified by increasingly stringent privacy laws that demand new capabilities—such as the ability to retain consumer preferences across multiple devices and browsers—that legacy systems can’t fully support.
Ketch Switch transforms what could be a complex, technical migration process into a smooth, automated workflow, allowing businesses to modernize their privacy operations without disrupting existing systems.
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“Privacy management in the AI era demands a fundamentally different approach,” said Tom Chavez, CEO of Ketch. “Technology must evolve beyond compliance to become a true business enabler for AI innovation and data-driven growth. We’re making it simple for companies to embrace this future.”
Around 30% of Ketch’s customer base is made up of former OneTrust users. These teams choose Ketch for three primary reasons:
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Flexible Compliance with Global Regulations: Ketch offers out-of-the-box policy templates, WYSIWYG banner creation, and dynamic banners and modals that automatically adapt to jurisdiction-specific privacy requirements.
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Comprehensive Identity Recognition Across All Channels: Ketch ensures consumer preferences are remembered and respected across devices and browsers, delivering a consistent privacy experience for both known and anonymous visitors. Businesses can maintain a unified view of individual privacy and marketing preferences.
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Scalable Automation and Robust Integrations: With Ketch, teams can effortlessly connect privacy preferences to internal systems and third-party apps. This is made possible through no-code workflows and pre-built integrations, allowing seamless automation at scale.
Ketch Switch integrates directly with a business’s existing OneTrust implementation, capturing and mapping visitor consent signals, preference settings, and privacy configurations. This automated migration process ensures that historical data is preserved. For example, businesses operating in opt-in regions like Europe won’t need to re-consent visitors, ensuring a smooth transition without losing valuable consent history.
By offering a solution that combines flexibility, comprehensive features, and ease of use, Ketch is empowering companies to keep up with the dynamic privacy landscape and embrace the future of data privacy operations.