DeepL, the global leader in linguistic AI, announces the launch of “Clarify,” a groundbreaking feature—based on the latest generation of its large language models—that introduces interactivity to its machine translations. Clarify actively interacts with the user during the translation process to optimize their experience. The feature is designed to resolve ambiguities and provide greater control over translations. In addition to providing personalization, the use of Clarify results in higher-quality translations that more accurately reflect the nuances of the original content. This is taking DeepL one step further in its mission to facilitate multilingual communication for its growing network of professional customers, which now exceeds 200,000 globally.
“More and more people see AI as a partner that makes their work life easier. That’s why we launched Clarify – to enable the ability to interact with DeepL to give users a tailored translation experience. DeepL is now more like a coworker than ever, asking users questions to help them refine their translations to the highest quality for their professional communication,” said Jaroslaw Kutylowski , CEO and founder of DeepL. “This innovative addition further increases DeepL’s personalization and accuracy so that our platform’s customers can get even more out of it. Businesses need to be able to trust AI to give them the right answers, so moving from a static, one-way experience to one of dialogue with technology will soon become the norm.”
AI investment is booming, already surpassing $184 billion by 2024 . By 2025, 72% of executives want to incorporate AI into their daily operations , and as many as 92% plan to increase their AI budget over the next three years. The stage of curiosity about AI and its possibilities is over. We are now at the point of implementation and search for results. As a result, companies are moving away from using generic models to focus on custom solutions that truly meet their needs. In the next year, a quarter of global companies plan to invest in AI for specialized tasks , such as translation. Collaboration between AI and human personnel is already seen as the key to the success of AI implementation in a company, especially if it is used for tasks that require understanding context — such as translation — in highly regulated, high-risk environments such as law and manufacturing. This is evidenced by the fact that 51% of internal legal departments use AI as a primary tool for their translations, combining it with human review and expertise.
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DeepL’s specialized linguistic AI platform has already earned widespread public trust for its contextualized translations, based on models trained with data reviewed by thousands of human translators. It is no surprise then that its translations have been shown to require 2-3 times fewer corrections than Google Translate and ChatGPT-4 to achieve the same level of quality. The launch of Clarify takes this user experience to the next level by introducing the possibility of human-AI interaction for the first time. Clarify provides professionals and knowledge workers with an interactive translation process that ensures results are tailored to the context and their demands. In addition, the feature is able to identify nuances that non-native speakers might miss or find difficult. This means that translations offer a higher level of accuracy and clarity than ever before, essential for any critical use case in a business.
How it works
Once a text has been entered into DeepL Translator, Clarity proactively tries to capture the context. It does this by asking users questions about all kinds of aspects of the text: the variety of meanings of a word, gender references, names, numbers, expressions, cultural references, abbreviations, specialized terms… Clarify then adapts translations based on the answers, also adjusting syntax, tenses, and grammar accordingly.
The questions Clarify asks are always relevant because it was designed specifically for translation. It is also based on the latest generation of DeepL’s large, specialized language models, which have been input by thousands of linguists. Unlike other interaction-based AI tools—where the user types a question, receives a response, and the process must be repeated until the desired result is achieved—Clarify saves the user time by automatically asking the right questions and intuitively identifying context.
“This is a technological milestone for our company and is just the beginning of all the interactivity-based innovations that DeepL’s linguistic AI platform will soon offer,” says Sebastian Enderlein , CTO of DeepL. “Our goal is to provide our growing network of customers – which already exceeds 200,000 globally – with high-quality, innovative and secure solutions that meet their evolving linguistic and communication needs.”
The launch of Clarify comes during a period of tremendous growth for DeepL, which has already established its position as the leading enterprise linguistic AI solution on a global scale. Over the past year, DeepL’s network of customers has grown to a total of 200,000 companies worldwide and across all industries – from manufacturing and law to retail and healthcare, among many others. These organizations include leaders such as Softbank, Mazda, Harvard Business Publishing, The Ifo Institute and Panasonic Connect. The company’s success is based on its innovative offering that has established it as a market leader, based on exceptional quality, reliability and security. These are the fundamental pillars of its complete linguistic AI platform that offers advanced text and speech translation tools, writing assistance and an API.
Source: PRNewswire