IBM has evolved its partner ecosystem strategy. This change aims to speed up the development and delivery of AI solutions. It will also improve partner success and drive growth in global markets. IBM is also extending its Partner Plus Program. It will introduce new rewards, value, and support. This will enable partners to accelerate business outcomes and deliver AI innovation to clients even faster.
Artificial intelligence is changing how businesses work. It also affects how technology is sourced, bought, and used. This shift needs a strong, thriving ecosystem. It should unlock value quickly, simply, and through shared success. IBM’s ecosystem consists of a diverse set of resellers, service partners, independent software vendors (ISVs), hyperscalers, and strategic partners, all of whom are dedicated to helping clients harness the power of AI and hybrid cloud solutions to drive real-world outcomes.
IBM has announced the acceleration of the IBM Partner Plus Program to help drive these strategic objectives by empowering partners to move faster, make a bigger impact, and deliver AI-powered solutions that establish new market standards. The program will be enhanced by new incentives, enhanced partner benefits and support, AI-powered sales experiences, scalable co-marketing funds, and simplified routes to market via hyperscaler marketplaces and IBM Agent Connect.
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The company also announced refinements to its coverage model and strengthened alignment of resources to support the ecosystem strategy. These changes are designed to improve how IBM connects sellers and partners, drive deal velocity, and expand reach to deliver greater value for clients.
With resellers, IBM is removing friction by accelerating partners’ ability to conduct business, improving incentives, automating processes where possible, and strengthening product offers that drive sales pipeline growth. Service partners receive enhanced support to articulate IBM’s technology value, embed solutions into client offerings, and build trust as they scale adoption across engagements. ISVs benefit from guidance on embedding IBM technology into competitive solutions that accelerate client success. Hyperscaler partners access optimized routes to market through marketplace and self-service e-commerce channels that meet customers where they are today.