Asana, the #1 AI work management platform, announced Asana AI teammates, adaptable artificial intelligence collaborators that help teams maximize their impact and achieve goals faster. Infinitely customizable, AI teammates advise on priorities, power workflows, and even take action on work – all while adapting to the unique ways that individuals and teams work. With humans in the loop every step of the way, people have full transparency and control over how AI teammates support work.
Asana AI teammates, currently in beta, are built on Asana’s Work Graph® data model, which provides the ideal structure, visibility, and context for organizations to scale AI with confidence. The Work Graph’s ability to link work and workflows to higher level company objectives sets it apart. This means AI teammates are able to collaborate with people and take action with the relevant context and rules of engagement, unlike other AI solutions that aimlessly scour vast amounts of data and take action based on unreliable information.
Asana AI teammates:
- Advise teams where to focus by surfacing insights around potential risks to achieving goals
- Action work and workflows at scale by taking on tasks, triaging requests, and assigning work
- Adapt to how you work by identifying where workflows are broken or could be improved based on organizational best practices and sharing relevant resources to inform work
With AI teammates, the level of customization is limitless. Workflows can be tailored for every role, every process, and every industry, and humans are in the loop every step of the way to ensure visibility and control. They can even be used in a “multi-player” state where multiple people can collaborate together with AI in real time on the same work.
Asana customers are using AI teammates to tackle critical business workflows, like product launches, strategic planning, new hire onboarding, creative production, and many more. Examples of use cases currently underway with customers include:
- Creative Production: A leading outdoor advertising company is turning to AI teammates to transform the creative request process so they can focus on creative flow and design. AI teammates are:
- Triaging incoming requests and proactively gathering missing information
- Assigning work to specific people based on context
- Assisting with initial client research
- Improving reporting quality with consistent data
- Marketing Campaign Work Intake: A global cybersecurity company is turning to AI teammates to help execute projects and campaigns faster, freeing up workers to focus on more strategic work. AI teammates are:
- Crafting on-brand, tailored marketing content
- Translating content using their internal library of brand terms
- Highlighting key information about incoming requests for faster prioritization
- Enforcing naming conventions to improve cross-tool compatibility
Today, Asana is also announcing a new AI chat interface, which provides intelligent conversational assistance, and helps get work done. Coming this month, customers will be able to ask things like, “What blockers are putting this goal at risk” or “Who at my company knows about this topic”, and the AI teammate helps create plans and assign work with human oversight.
SOURCE: BusinessWire