Google Cloud and Back Market, a global marketplace for verified refurbished technology, announced an agreement which will involve Back Market using Google Cloud’s infrastructure to support its international expansion, enhance its customer service capabilities, and reinforce its sustainability goals.

Back Market will leverage Google Cloud to develop generative AI solutions using Vertex AI that will help its service agents quickly understand the history and context of customers’ challenges for faster, more consistent resolution. Back Market will also kickstart broader exploration of Google Cloud’s generative AI’s applications, including language translations, content creation, and text analysis, to offer new personalized services for both customers and vendors.

Back Market is migrating its cloud infrastructure to Google Cloud to create greater operational efficiencies and capacity. By adopting BigQuery, Google Cloud’s enterprise data warehouse platform, Back Market will be able to improve the speed and ease with which it manages its data at scale, with higher security guarantees. Back Market will also benefit from the lower-carbon footprint and higher sustainability performance of Google Cloud’s infrastructure, supporting its own sustainability strategy and mission.

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The recent agreement comes after Back Market adopted Google Workspace in 2021 to support its internal communications and boost productivity.

SOURCE: GoogleCloudPressCorner