Ceragon, the leading solutions provider of end-to-end wireless connectivity, announced a significant milestone in its transition toward a more durable, recurring revenue model. The shift from a hardware-centric business to one that integrates Software as a Service (SaaS) is well underway. This evolution is part of Ceragon’s strategy to mitigate the traditional revenue fluctuations associated with cyclical hardware sales.
A cornerstone of this strategy is the successful development and deployment of Ceragon’s Smart Activation Key software. This innovative software simplifies the activation process for network radios and their various licensable features, allowing customers to activate and upgrade thousands of devices simultaneously, significantly enhancing operational efficiency and reducing costs. Moreover, this new software enables higher business flexibility, allowing customers to select from different pricing options, including term licenses and per-usage fees. Intelligent usage tracking features provide customers with detailed insights, facilitating data-driven decisions for network management and expansion.
Ceragon’s Smart Activation Key has already seen meaningful adoption, with tens of thousands of licenses ordered, and deployment underway, to several customers within the first half of the fiscal year. Notably, a portion of these licenses were already sold under the recurring revenue model, indicating customer support and demand for ongoing, subscription-based solutions.
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Doron Arazi, Ceragon’s CEO, commented, “Ceragon’s Smart Activation Key software marks a major step forward in our strategy to integrate SaaS into our business model. The addition of SaaS to Ceragon‘s solution offering not only improves our customers’ experience but also aligns with our goal of creating predictable, recurring revenue streams.”
SOURCE: PRNewsWire