Curinos, a global data intelligence business that brings together industry-exclusive expertise, insights and analytics for leading financial institutions, and Adrenaline, an end-to-end brand experience company helping banks and credit unions grow, have teamed up to incorporate Curinos’ Distribution Optimizer data tool into Adrenaline’s Connected Intelligence offering for banks and credit unions.
“We’re excited about incorporating Curinos’ leading-edge data into our already robust analytics offering and making more decision-making tools available to our clients, particularly smaller community banks and credit unions,” says Ben Hopper, Managing Director of Retail Strategy at Adrenaline. “Now, we’ll be able to quickly and efficiently gather the same data that big banks get and focus our team’s efforts more on translating the information into meaningful insights to drive strategy, for expansion and growth, something that all financial institutions need.”
Pairing the real-time, relevant data analytics with Adrenaline’s strategic insights and expertise will help level the playing field for smaller and mid-market financial institutions by informing decisions aimed at maximizing the growth potential of their retail networks.
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“The retail network in banking is undergoing massive transformation as traditional banking institutions are losing share to digital competitors,” says Andrew Hovet, Managing Director of Distribution and Sales Performance at Curinos. “No matter what their size or service area, these providers are looking for ways to amplify their impact through their branch networks. To maximize growth, they need to leverage analytics and smart strategies to make the best decisions for their networks. This partnership provides them with exactly that.”
The Distribution Optimizer integrates vast amounts of public bank and proprietary data into a consistent analytical framework for financial institutions to evaluate their current network and identify future opportunities.
The strategic partnership was announced at Future Branches in Boston, where Adrenaline’s President and CEO Gina Bleedorn presented the keynote session on recalibrating the retail delivery channel.
SOURCE: BusinessWire