Descope, the drag-and-drop customer authentication and identity management platform, announced the availability of new capabilities to help customers offer secure, frictionless onboarding and self-service experiences to their end users. Notable additions include embeddable user management widgets, plug-and-play connectors with HubSpot and Segment, and the ability to easily A / B test user journey flows and measure results.
Whether it be individuals or businesses, customer expectations around onboarding and self-service have shifted over the past few years. Not only do customers expect frictionless and personalized onboarding, but they also prefer being able to invite their teammates to the app, manage permissions, set up SSO connections, and perform a variety of other administrative actions on their own without needing to talk to support or open tickets. Many of these tasks are closely tied to customer identity and access control, quickly becoming complex and time-consuming to implement.
Descope helps organizations add authentication, authorization, and identity management to their apps using customizable visual workflows. Hundreds of customers and thousands of developers use Descope to improve user onboarding with passwordless authentication, enhance security with strong MFA, and get enterprise-ready with SSO and user provisioning.
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The new product additions further help customers create frictionless onboarding experiences and deliver seamless self-service capabilities to their end users. The capabilities announced today include:
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Embeddable customer-facing widgets that empower end users to invite team members, assign roles, and manage access keys.
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A / B testing functionalities in Descope workflows to split traffic between different onboarding paths.
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Journey funnel analytics to measure A / B test results, identify drop-off points, and see the impact of security controls.
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Self-service SAML provisioning workflows to help customers’ customers set up their own SAML flows.
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Plug-and-play connectors with Segment and HubSpot to sync customer identities with go-to-market systems.
SOURCE: Descope