Cybersecurity firm HUMAN has unveiled Ad Click Defense, a sophisticated solution designed to detect and block fraudulent ad clicks in real-time. This new offering aims to enhance the digital advertising ecosystem by ensuring advertisers only pay for genuine engagement.
Ad Click Defense integrates seamlessly into demand-side platforms (DSPs), supply-side platforms (SSPs), and ad servers, enabling real-time validation of click traffic. It identifies non-human or fraudulent clicks at the moment they occur, offering a significant upgrade from traditional methods that detect invalid activity only after the fact.
“With Ad Click Defense, platforms can confidently demonstrate that they protect advertiser investments, eliminate waste, and prioritize delivering real business outcomes,” said HUMAN CEO Tamer Hassan. “This is not only good for our customers, but also bad for cybercriminals.”
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This new defense mechanism complements HUMAN’s existing solutions, including MediaGuard and BotGuard, by addressing click-based fraud before users reach advertiser websites. It marks a pivotal move toward protecting campaign budgets from sophisticated fraud schemes like click spamming, click injection, and automation-based attacks.
As digital ad spend continues to climb, click fraud remains a major concern. By launching Ad Click Defense, HUMAN is strengthening its mission to safeguard the digital experience and foster trust in advertising transactions.