IgniteTech has announced the acquisition of Khoros, a leading customer engagement platform, in a move aimed at transforming how brands interact with customers through the power of artificial intelligence. The deal marks a strategic expansion of IgniteTech’s capabilities, reinforcing its commitment to delivering AI-powered solutions that drive innovation and business growth.
Khoros, known for its advanced tools in digital customer engagement—including community forums, messaging, social media management, and customer service—will now be integrated into IgniteTech’s enterprise software portfolio. By combining Khoros’s industry-leading engagement platform with IgniteTech’s proprietary AI technologies, the two companies aim to help organizations create more personalized, timely, and impactful customer experiences.
“This acquisition marks a significant step in our mission to redefine customer engagement in the digital age,” said Eric Vaughan, CEO of IgniteTech. “By combining Khoros’s platform with our AI capabilities, we aim to empower brands to build stronger, more meaningful relationships with their customers.”
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The move aligns with broader industry trends, as companies increasingly seek to automate and personalize customer interactions across multiple digital channels. With Khoros now under the IgniteTech umbrella, clients can expect more intelligent customer insights, streamlined workflows, and increased responsiveness—fueled by AI and machine learning.
Additionally, the acquisition supports IgniteTech’s vision of creating an integrated response engine that leverages real-time data and behavioral signals to enhance every touchpoint in the customer journey. The company plans to invest further in R&D to accelerate the development of AI-native engagement tools.
Khoros’s existing customers, which include some of the world’s most recognized brands, will continue to benefit from the platform’s strengths while gaining access to enhanced capabilities through IgniteTech’s innovation engine. The partnership promises to deliver more value across the board—from marketing and sales to support and loyalty initiatives.