Lookout, Inc., a leader in mobile threat defense, has launched Smishing AI, the industry’s first AI-powered solution aimed at combating the growing surge of SMS phishing, or “smishing,” attacks that target employees through deceptive text messages. As cybercriminals increasingly leverage generative AI to craft convincing social engineering campaigns, Lookout’s solution uses large language models (LLMs) to analyze the intent and context of messages rather than relying solely on indicators like suspicious URLs or spoofed senders. “Generative AI has made it easier for attackers to execute large-scale campaigns, making smishing one of the most common social engineering threats businesses face today,” said Firas Azmeh, president of endpoint security at Lookout. “With Smishing AI, we’re redefining mobile threat defense by focusing on the actual root cause—the intent of the message.”
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Built with strict privacy safeguards, Smishing AI requires explicit opt-in from users and administrators, excludes trusted contacts, de-identifies sensitive data, and operates with a zero-retention policy to maintain trust. Industry experts, including Zeus Kerravala of ZK Research, highlight that the solution raises the bar by proactively anticipating threats rather than just reacting. The launch reinforces Lookout’s AI-first strategy to secure the human layer of enterprise security in an era of increasingly sophisticated mobile attacks.