Market Pay, a leading European payment platform, has announced the acquisition of Danish payment service provider Altapay. This strategic move aims to strengthen Market Pay’s footprint in the Scandinavian market and enhance its omnichannel payment solutions.
Founded in 2008, Altapay offers a comprehensive suite of payment services, including point-of-sale systems, payment acceptance, omnichannel gateways, and alternative payment options such as Buy Now Pay Later (BNPL). The company serves over 400 merchants across Denmark, Sweden, Norway, and the UK, processing €3.1 billion in transactions in Denmark alone in 2023.
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Christian Rasmussen, CEO of Altapay, expressed enthusiasm about the acquisition, stating, “We are excited to join Market Pay and contribute to the success of a leading European actor in the payment industry. Our suite of solutions, omnichannel platform, and ecosystem of clients and partners bring new strengths to Market Pay in Northern European markets.”
This acquisition marks Market Pay’s fourth since 2021, following previous expansions into the Polish market with the purchase of Novelpay in 2023. The company now operates in 11 European countries, including France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.
Frédéric Mazurier, President of Market Pay, commented on the acquisition, stating, “The acquisition of Altapay represents an incredible opportunity to enhance our online payment offerings. Their team has developed a cutting-edge, robust, and reliable platform that will seamlessly complement our current solutions.”
The transaction is expected to be completed within the next two months, pending Foreign Direct Investment (FDI) approval.