Morgan Stanley Wealth Management (MSWM) announced the next innovation milestone in its AI @ Morgan Stanley suite of GenAI tools for Financial Advisors (FAs). The new AI @ Morgan Stanley Debrief is an OpenAI-powered tool that, with client consent, generates notes on a Financial Advisors’ behalf in client meetings and surfaces action items.
After the meeting, it summarizes key points, creates an email for an Advisor to edit and send at their discretion, and saves a note into Salesforce.
“We are thrilled to add yet another groundbreaking tool to our FA toolkit—further enhancing our industry-leading1 Advisor platform,” said Vince Lumia, Head of Morgan Stanley Wealth Management Client Segments. “AI @ Morgan Stanley Debrief drives immense efficiency in an Advisors’ day-to-day, allowing more time to spend on meaningful engagement with their clients. Because at the end of the day, the Financial Advisor’s service, advice, and relationships with clients—the human touch—remains fundamental.”
Feedback from Financial Advisor teams has been overwhelmingly positive:
- “AI @ Morgan Stanley Debrief has revolutionized the way I work. It’s saving me about half an hour per meeting just by handling all the notetaking. This has really freed up my time to concentrate on making decisions during client meetings. It’s been a total game-changer.” (Don Whitehead; Houston, Texas)
- “AI @ Morgan Stanley Debrief has become a crucial part of how I engage with my clients. After the meeting I can quickly review, edit and send an executive summary email while the meeting is still fresh in our minds. Clients have found these summaries to be a valuable addition to our process. I feel that all Financial Advisors should incorporate this tool into their client engagement model.” (Zach Goldberg; Short Hills, NJ)
- “Because of AI @ Morgan Stanley Debrief, I can have deeper, more personal conversations with my clients. I don’t have to rely on my team to jot down notes and action items anymore. It summarizes discussion topics and outlines the next steps, which makes our meetings so much more productive. Clients are also really excited to take part in Morgan Stanley’s journey in adopting Artificial Intelligence.” (Victoria Bailey; Menlo Park, CA)
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AI @ Morgan Stanley Debrief comes after Morgan Stanley Wealth Management announced its relationship with OpenAI as its only wealth management strategic partner in March 2023 and fully rolled out the AI @ Morgan Stanley Assistant in September 2023—an award-winning GenAI powered chatbot offering FAs quick access to all of Morgan Stanley’s intellectual capital. To date, 98% of Financial Advisor teams have adopted the Assistant.
“As we reach critical mass in our AI @ Morgan Stanley endeavors, we envision a world where AI serves as an efficiency enhancing interaction layer that sits between our colleagues and the many applications they interact with such as execution and order entry, CRMs, reporting tools and risk analysis, just to name a few,” said Jeff McMillan, Head of Firmwide Artificial Intelligence at Morgan Stanley. “Through this rollout, Financial Advisors continue to see first-hand the real benefits GenAI delivers to their practices. And we’re just getting started in unlocking the true power of this technology for all of Morgan Stanley.”
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SOURCE: BusinessWire