NXR Partners with Emotiv to Launch Revolutionary Emotional Heatmapping Technology

NXR

Neuro XR (NXR) and Emotiv announce the launch of Emotional Heatmapping Technology, uniting NXR’s analytics software with Emotiv’s EEG devices. This partnership revolutionizes emotional and behavioral analysis, offering real-time insights into user engagement.

Redefining Emotional Insights

NXR’s Emotional Heatmapping software creates detailed, real-time maps of mental state changes as users engage with ads, training programs, or digital media. Paired with Emotiv’s robust EEG platform—an industry leader in high-quality data capture, ergonomic design, and integration—this solution empowers businesses and researchers to optimize decision-making, enhance product design, and improve training outcomes.

Comprehensive Heatmapping

The technology integrates eye-tracking and movement-based heatmaps for a holistic view of behavior:

Eye-Tracking Heatmaps: Map where users focus their gaze and correlate emotional changes with visual elements such as products or advertisements.

  • Movement-Based Heatmaps: Track users’ movements in physical or virtual spaces, overlaying emotional changes to highlight areas of engagement or emotion.
  • This multi-dimensional approach merges emotional, cognitive, physical, and visual data for deeper audience understanding.

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Applications Across Industries

  • Advertising: Refine campaigns through immediate emotional feedback, maximizing impact.
  • Training: Identify challenging content, boosting retention and success in educational programs.
  • Entertainment: Personalize gaming, film, and VR experiences by revealing moments that captivate viewers.
  • Research: Facilitate robust, data-driven studies for neuroscience, psychology, and UX.

A Partnership Built on Innovation

“Our partnership with Emotiv unlocks new possibilities for understanding human behavior,” said Elena Cismigiu, CEO of NXR. “This launch marks a new era in real-time emotional analysis.”

“This collaboration exemplifies our commitment to human-centric innovation,” said Kim Old, Chief Commercial Officer at Emotiv. “By uniting Emotiv’s high-fidelity EEG platform with NXR’s dynamic analytics, we unlock deeper emotional insights, enabling businesses to create more impactful solutions across industries.”

SOURCE: Emotiv