Prove, a leader in digital identity, announced the launch of ProveX℠, the internet’s first digital trust exchange designed to enable enterprises to securely access verified data and credentials across partners while preserving trust at every interaction. Built on Prove’s tokenized identity framework, ProveX transforms verified identity into a reusable, durable foundation for creating personalized, frictionless customer experiences.
Repeated identity verification across touchpoints has long slowed digital experiences. ProveX eliminates this friction by allowing trust to “travel” as customers move through channels and interactions. Once a user’s identity is verified, enterprises can instantly access trusted data—from payment credentials for instant checkout to compliance information for streamlined onboarding—without restarting identity verification at each step.
Launch partners, including Checkr Trust, Nova Credit, Skipify, Trinsic, and Wyzia, are among the first to distribute services through ProveX, giving businesses immediate access to a growing network of certified providers shaping the future of reusable digital identity.
At the core of ProveX is a persistent identity anchor: the combination of a Prove ID, a reusable tokenized identity, and a Prove Key, a cryptographic key bound to the user’s device. This ensures that data and credentials are accessed only by the rightful owner, making consent meaningful and maintaining near-perfect accuracy without exposing sensitive information.
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“Digital experiences have been held back by one fundamental issue: trust breaks between interactions,” said Ashley Kiolbasa, CMO of Prove. “When identity becomes continuous instead of episodic, businesses can finally move at the pace customers expect. ProveX turns verified identity into an always-on foundation for accessing trusted services, enabling experiences that are safer, smarter, and materially more streamlined.”
ProveX participants must be Prove Ready℠ certified, meeting standards for security, interoperability, identity binding, and data governance. The exchange is now available to Prove customers and partners seeking instant, secure distribution of compliance, fraud, and data services through a unified identity layer.
This launch positions ProveX as a breakthrough solution in digital identity, enabling enterprises to orchestrate trust-driven experiences across Web2, Web3, and agentic environments with speed, security, and privacy.