The Harris Poll, a global public opinion and advisory firm, and part of Stagwell has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate BERA’s cutting-edge AI-powered brand insights and analytics platform into its Harris Quest suite, part of the Stagwell Marketing Cloud, further advancing the predictive capabilities of real-time market research and brand tracking.
Revolutionizing Brand Value with Predictive Analytics
The integration of BERA into Harris Quest will offer clients unparalleled access to predictive brand analytics and direct brand-to-business™ correlation, enabling them to make data-driven decisions with greater precision around the world. With over 4,000 global brands, BERA’s platform, known for its sophisticated AI-driven insights, will complement Harris Quest’s existing suite of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, and QuestAI.
“This acquisition is a significant milestone for us and our clients,” said Will Johnson, co-CEO of Harris Quest. “Integrating BERA’s predictive capabilities into our platform will enable us to deliver even faster, more accurate insights that are critical for effective decision-making in today’s dynamic market environment. In addition to our existing real-time analytics, we can now offer customized metrics across virtually any industry and stronger predictive intelligence.”
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“We are excited to welcome BERA to the Stagwell family as we continue building the most advanced and scalable research tools for modern marketers,” said Mark Penn, chairman and CEO of Stagwell. “By combining BERA’s predictive brand technology with Harris Quest’s real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively.”
Enhancing the Harris Quest Experience
The acquisition of BERA will enrich the Harris Quest platform with new features, including:
- Advanced Predictive Analytics: Leveraging BERA’s AI technology to forecast brand performance and understand future brand health.
- Comprehensive Brand Valuation: Accurately measuring the financial value of brands using BERA’s validated methodology, enhancing the ability to track and optimize the contribution of brand equity to enterprise value.
- Enhanced Audience Targeting: Utilizing BERA’s tools to identify and prioritize high-value audiences, improving marketing efficiency and ROI.
Driving Innovation in Market Research
Stagwell‘s acquisition of BERA underscores its commitment to pushing the boundaries of market research and brand management. With the combined expertise of The Harris Poll’s 60 years of experience and BERA’s innovative technology, Harris Quest will continue to lead the industry in providing actionable insights and driving business growth.
SOURCE: PRNewsWire