Zen Media, the world’s #1 AI visibility agency, announced the launch of GEO GPT™, a first-of-its-kind AI visibility diagnostic that allows brands to see how they appear in AI-generated recommendations directly inside ChatGPT.Zen Media today announced the launch of GEO GPT™, a new diagnostic tool designed to measure whether brands appear in AI-generated recommendations.
The tool analyzes how frequently a company is referenced when generative AI platforms such as ChatGPT, Claude, Gemini, and Perplexity generate answers to vendor research prompts. As buyers increasingly rely on generative AI to research vendors, compare providers, and build shortlists, brand visibility is beginning to form inside AI-generated answers long before traditional marketing channels influence the decision.
“Companies have spent decades measuring search rankings and website traffic,” said Duran Inci. “But AI systems are now shaping vendor discovery directly. GEO GPT™ gives organizations their first clear diagnostic of whether AI systems even recognize them as an option.”
Also Read: New Relic Announces Michael Frendo as Chief Technology Officer
KEY FACTS
- Generative AI tools are increasingly used by buyers during the vendor research and evaluation stage of purchasing decisions.
- AI assistants synthesize recommendations using training data, third-party sources, and knowledge patterns, rather than simply ranking webpages.
- Traditional SEO tools measure keywords and website rankings, but they cannot measure brand presence inside AI-generated answers.
- GEO GPT™ tests real buyer-style prompts to evaluate whether a brand appears when AI systems generate vendor recommendations.
- The tool measures brand mention frequency, recommendation position, and competitive displacement across AI responses.
- GEO GPT™ introduces a new metric called Answer Share™, representing the percentage of prompts where a brand is referenced by AI systems.
A New Diagnostic Layer for AI-Driven Brand Discovery
Generative AI is rapidly becoming part of the vendor discovery process. Instead of browsing lists of search results, buyers increasingly ask AI systems direct questions about which providers to consider.
For example, a prompt such as “Which PR agencies specialize in B2B technology companies?” may generate a curated list of recommended firms. In many cases, that answer becomes the first exposure a buyer has to potential vendors.
Because these recommendations appear directly in AI responses, brands that are absent from those answers may never enter the buyer’s consideration set.
According to Sarah Evans, Partner and Head of PR at Zen Media, the launch of GEO GPT™ reflects a growing need for organizations to understand how their brand appears inside AI systems.
“AI answers are influencing perception at scale,” Evans said. “But most organizations still have no visibility into whether they appear in those answers at all.”
How GEO GPT™ Works
GEO GPT™ simulates realistic buyer prompts to test how generative AI systems respond when users ask for vendor recommendations or industry guidance.
The diagnostic runs prompts across major AI platforms and evaluates several dimensions of visibility:
- How frequently a brand appears in AI-generated answers
- Average ranking position when the brand is mentioned
- Top-three recommendation rate
- Competitors appearing when the brand is absent
- Visibility patterns across buyer personas and intent
The results are compiled into an AI visibility report showing how a brand currently appears within AI-generated recommendations.
Introducing Answer Share™ as an AI Visibility Metric
One of the key metrics produced by GEO GPT™ is Answer Share™, which measures the percentage of relevant prompts where a brand is referenced by AI systems.
For example, if a brand appears in 28 out of 100 tested prompts, its Answer Share™ would be 28%.
This metric helps organizations understand how frequently AI systems reference their brand compared to competitors when answering relevant questions.
SOURCE: Globenewswire