Entrust has deepened its partnership with Mastercard, integrating Mastercard Identity’s real-time fraud insights (powered by Ekata) into the Entrust Identity Security Platform. The enhanced solution enables organizations to detect fraud earlier, automate onboarding, and balance security with a seamless customer experience.
With this expansion, Entrust becomes the first Engage partner to support both Mastercard’s Digital First and Identity programs—marking a milestone in the companies’ collaboration.
As fraud methods grow more sophisticated, organizations face pressure to strengthen defenses without disrupting customer journeys. Entrust’s Future of Global Identity Verification report revealed that 66% of organizations see fraud prevention and customer experience as competing priorities. This new integration addresses that challenge by using Mastercard Identity’s machine learning-powered risk signals—analyzing user data like name, phone number, and email—to flag anomalies, detect synthetic identities, and stop threats before they progress.
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“By combining Mastercard Identity’s insights with the Entrust Identity Security Platform, we’re helping enterprises move beyond reactive fraud detection,” said Dennis Gamiello, Executive Vice President, Global Head of Identity at Mastercard. “This partnership expansion enables a proactive, personalized approach that strengthens security while keeping the user experience seamless.”
The platform adapts verification based on risk scores: low-risk users move quickly with minimal friction, while high-risk cases trigger added checks such as document or biometric verification. This approach reduces drop-offs, improves customer satisfaction, and cuts costs by minimizing manual reviews. One Buy Now, Pay Later provider reported a 50% drop in application abandonment and a 60% increase in passive identity verification using Mastercard’s insights.
“As identity fraud is on the rise, along with high costs and rising customer expectations, collaboration is crucial,” added Minh Nguyen, Vice President of Product, Identity Verification at Entrust. “Together, we’re helping businesses combat fraud, reduce manual reviews, and onboard more customers with confidence—delivering both stronger protection and measurable business results.”