Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Infrastructure Platform Consumption Services.
Gartner defines the infrastructure platform consumption services (IPCS) market as a consumption-based, as-a-service offering for mission-critical infrastructure. IPCS-based offerings need to be native to the platform vendor control plane and must include either storage as a service (STaaS), compute as a service (CaaS) or network as a service (NaaS). They can also support data protection as a service (dPaaS).
According to Gartner, IPCS’s primary purpose is to provide a platform-services-based infrastructure to service the hybrid-cloud infrastructure data environment. SLA-based outcomes replace product-centric features with benefits that include asset cost optimization, productivity and efficiency improvements, sustainability, autonomous workload optimization, cyber resilience, and platform innovation capabilities.
“The Pure Storage platform performs well in every environment, giving customers the choice to build out their strategy using the tools they already trust,” said Prakash Darji, General Manager, Digital Experience, Pure Storage. “We uniquely support this optionality with binding, outcome‑based SLAs for availability, performance, energy efficiency, data durability, cyber resilience, and non‑disruptive upgrades – eliminating trade-offs between performance and predictability.”
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The Pure Storage Platform
Pure Storage’s Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience. The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise’s full workload and protocol spectrum – unifying and governing data across every environment. Enhancements making it easier for organizations to streamline workflows across on-premises and cloud environments include:
- SLA Driven Data Management: With SLAs that span performance, availability, and resilience, delivered as a service and tightly integrated with real-time observability and intelligence, Pure Storage is redefining the enterprise cloud experience. Evergreen//One provides flexible consumption with the ability to scale up or down without penalties, as well as pricing that adapts to actual usage, not inflated projections. By eliminating the trade-offs between performance and predictability, customers gain financial flexibility and transparency.
- Increased AI Efficiency: For AI initiatives to succeed, data must be secure, easily accessible, and consistently managed in real-time and at scale, regardless of its location or the workload. The Pure Storage platform delivers this through an intelligent control plane. The brain of the Pure Storage platform is a single control layer that automates how data is provisioned, protected, and governed across an entire data estate. A key component of the intelligent control plane, Pure1 provides AIOps-driven storage management delivering proactive recommendations, forecasting, anomaly detection, troubleshooting, automation, self-service upgrades, and subscription insights.
- Extensive Partner Ecosystem: The Pure Storage platform also integrates with best-of-breed solutions from an extensive partner network. Spanning across hybrid cloud, AI, virtualization, cyber resilience, compute, network, and data center modernization, the Pure Storage ecosystem includes companies such as AWS, Cisco, CrowdStrike, Microsoft Azure, NVIDIA, Nutanix, Oracle, Rubrik, SAP, and Veeam.
An Industry Leader
This recent recognition from Gartner continues Pure Storage’s momentum of industry analyst recognition in 2025. In September, Pure Storage was recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned Highest in Execution and Furthest in Vision2. In our opinion, Pure Storage’s recognition in two Gartner Magic Quadrant reports this year reinforces what organizations around the world understand—Pure Storage delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments.
SOURCE: PRNewswire