Synthflow AI, the enterprise platform powering conversational AI at scale, announced the launch of the BELL Framework, a new OpenAI-powered lifecycle system that removes the biggest risks enterprises face when deploying voice AI in production.
While the industry races to build ever-bigger models, Synthflow AI argues the real challenge lies elsewhere: AI fails not because of the model, but because of everything around it i.e. testing, routing, latency, handoffs and compliance. BELL (Build, Evaluate, Launch, Learn) solves this by unifying the entire agent lifecycle into one repeatable, measurable framework.
The BELL Framework is built directly into Synthflow AI’s platform, which has already powered 65 million+ calls across 1,000+ enterprise deployments in healthcare, insurance, and contact-center operations.
“Enterprises do not need more guesswork, they need guarantees,” said Hakob Astabatsyan, Co-founder and CEO of Synthflow AI. “BELL ensures your voice agents behave as expected before customers ever hear them. It is the difference between hoping your AI works and knowing it will perform on every call.”
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Large enterprise call centers handle millions of repetitive calls – billing questions, scheduling, verifications – that tie up agents and drive long hold times. Voice AI is the obvious solution, but most deployments collapse under messy routing, latency, brittle integrations, and unpredictable agent behavior.
“Most voice AI dies in production because teams cannot control the layers that define performance,” said Sassun Mirzakhan-Saky, Co-Founder and CTO of Synthflow AI. “By owning the telephony, testing, and orchestration layers, we have removed that uncertainty. BELL makes success repeatable.”
Synthflow uses OpenAI’s GPT-4.1, 5, and 5.1 model family across different parts of the product, selecting models with the right reasoning abilities to optimize performance in real time.
Eva Spannagl, Head of Startups, DACH, at OpenAI, added: “Our frontier AI models and developer tools help customers like Synthflow create enterprise-grade, real-time systems. Synthflow is a great example of how to build on our models to create reliable, production-ready outcomes from day one.”
SOURCE: Businesswire