Cognizant Opens new Frontier of Business Transformation Platforms and solutions, Cognizant Activate: focused on Embedded IT Beliefs of the Future Cognizant , a professional services company, today announced the launch of Cognizant Activate, a new practice focused on the implementation of enterprise-grade AI and the modernisation of core systems for growth-stage technology businesses.
The unit will enable Cognizant to deliver additional AI execution capacity for emerging mid-market companies scaling toward the Global 2000 by matching solution packages and faster delivery with customized commercial models.
Bridging the AI Execution Gap for Emerging Enterprises
While global enterprises often maintain dedicated budgets and large internal teams for artificial intelligence innovation, emerging enterprises frequently face resource constraints that hinder full-scale AI adoption.
Cognizant Activate addresses this market need through a streamlined operating model. The unit deploys pre-configured solution kits spanning artificial intelligence, data engineering, cybersecurity, cloud modernization, enterprise applications, and managed IT services.
Initial sector rollouts focus on data-intensive industries where AI offers immediate operational leverage:
Financial services: making risk evaluation, customer onboarding and automatic detection of frauds more available.
Healthcare & Life Sciences: Streamlining clinical workflows, administrative processes and management of patient information.
Manufacturing: Improving the visibility of the supply chain, predictive maintenance and yield performance.
Retail & Consumer Packaged Goods (CPG): Boosting the accuracy of demand forecasting and inventory allocation, and providing tailored engagement to consumers.
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For example, Cognizant Activate removes the friction connected to having different contacts during the repeated phases of service delivery by assigning one accountable engagement lead to each client engagement through inception scoping to execution.
To minimize friction in the deployment, Cognizant Activate assigns one engagement lead to act as the single point of contact for a client account throughout the entire engagementfrom scoping through the final implementation.
“Cognizant Activate brings the same AI Builder capability that is helping to transform some of the world’s largest enterprises to emerging enterprises, right-sized for their speed and scale. This is how our clients activate growth with AI,” said Ravi Kumar S, CEO of Cognizant.
Accelerating Scalable Market Expansion
Cognizant Activate, ultimately relies on Cognizant’s entire partner network (both global technology giants and cloud hyper scalers) to enable clients to deploy complex applications faster. It offers a service engagement model focused on companies with high-growth, and enables emerging companies develop a competitive edge, lower costs, and scale revenues.