At its annual FICO® World 25 conference in Hollywood, Florida, analytics software company FICO announced the launch of the FICO® Marketplace—a new digital platform designed to simplify how enterprises access and deploy advanced data, AI models, and decisioning tools.
The Marketplace provides a centralized hub where organizations can explore and integrate a wide range of third-party data sources, machine learning models, optimization algorithms, and business rules. This collaborative ecosystem aims to accelerate the development of intelligent, AI-driven solutions across industries, enhancing operational efficiency and enabling more personalized customer experiences.
“Innovation doesn’t happen in isolation and our new FICO Marketplace will facilitate the type of collaboration across the industry that drives the next generation of intelligent solutions,” said Nikhil Behl, president of Software at FICO.
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FICO says the platform can cut the time required to access, validate, and integrate decisioning assets by up to 50%, giving organizations greater agility in adapting to market changes and customer needs. The system’s open API architecture supports seamless deployment of decision assets across departments—from fraud detection and customer management to marketing and originations.
By leveraging the Marketplace, businesses can adopt a more holistic view of their customers, using real-time analytics to deliver smarter, faster, and more personalized services. The launch is backed by an initial group of partners, including LexisNexis Risk Solutions, Mitek, Plaid, Prove, SentiLink, and iPacket, each contributing specialized technologies that enhance identity verification, financial connectivity, risk mitigation, and digital transaction capabilities.
With the introduction of this platform, FICO is positioning itself at the center of a growing enterprise AI ecosystem, enabling faster innovation through shared tools, data, and expertise.