Figma has acquired Weavy. This new creative platform combines generative AI with professional editing tools. It works in an open, browser-based environment. Rebranded as Figma Weave, this unit will help Figma grow. It will focus on AI-driven image, video, animation, motion design, and VFX creation and editing. Its goal is to empower creators to move beyond the prompt and create with precision.
AI is making creative expression easier for everyone. Figma views this as just the beginning, not the end.
“AI is making it easier for anyone to take their ideas further, but we believe the first prompt is the creative starting point rather than the final destination. We see AI outputs as a new medium to mold, and we believe the combination of human craft alongside AI generation unlocks more expression and a bolder point of view. We’re now in an era where good enough is not enough-it’s merely mediocre. If you want to stand out, you have to push beyond the prompt to get to something great. We have acquired Weavy, joining our platform as Figma Weave, to help us build on this vision.”
Generative Craft Meets Human Creativity
Weavy combines top AI models with pro editing tools on one collaborative canvas. Creators can choose from specialized models like Seedance, Sora, and Veo for cinematic video. For realistic imagery, they can use Flux and Ideogram. Nano-Banana and Seedream offer detailed precision. They can also combine these models using easy editing tools. These tools include lighting adjustments, object masking, and color grading.
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This node-based workflow helps artists and designers branch, remix, and refine AI outputs. It blends exploration, iteration, and craftsmanship in fresh ways. The result is a flexible, high-performing media pipeline. Each creative output builds on the last, encouraging ongoing innovation.
“The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use.”
Building the Future of Creative Collaboration
In under a year, Weavy has created a vibrant community. It includes independent creators, fast-growing startups, and Fortune 100 companies. Its technology is already being used across industries:
Architects to visualize staging concepts
VFX artists to design effects for games, television, and film
Marketers to produce on-brand videos and social campaigns
Designers to create assets for product mockups and branding initiatives
Behind Weavy is a world-class founding team – Lior, Itay, Jonathan, and Jonathan – whose deep expertise in visual effects, animation, and creative production aligns with Figma’s maker-driven philosophy.
“Behind Weavy is a brilliant team-led by founders Lior, Itay, Jonathan, and Jonathan-who each bring deep product and engineering expertise and backgrounds in visual effects, animation, and creative production. We share the same community focus, maker spirit, and deep love of craft, and together we have so many ideas for what we can build. We are already growing the team in Tel Aviv (and beyond) to support Figma Weave’s momentum and roadmap.”