The GetReal Security Trust and Authenticity Platform is the industry’s first ever product designed to tackle the increasing threat posed by AI-driven identity fraud using real-time continuous identity verification and detection of deepfakes and impersonations. With its GetReal Protect platform, the company seeks to ensure secure mission-critical communications using constant validation of identities throughout voice/video conversations rather than single-factor methods like passwords or facial verification. According to GetReal Security, the launch of its product is prompted by increasing worries over synthetic identity fraud and deepfakes that cost global businesses more than $1.6 billion in financial loss in 2025. The GetReal Protect platform consists of four main functions brought together in one product: deepfake detection, impersonation detection, continuous identity verification, and global threat intelligence.
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The platform is created to make sure that the person that goes into the call will be the same verified individual throughout the session. This is done to tackle the loopholes in security caused by AI impersonation attacks that are getting more and more sophisticated. Per GetReal, their technology can be used together with popular enterprise collaboration platforms such as Microsoft Teams, Cisco Webex Zoom as well as enterprise voice systems. At the same time, it can be a complement to the existing identity and access management structures through its over 40 native integrations with platforms like Okta, Microsoft Entra, and CyberArk. The company is presenting the product as a major cybersecurity upgrade for enterprises that are working in hybrid and digital-first environments where the trust in digital interactions has become a necessity. Since the deepfake technology is not only getting more realistic but also more available to the general public, the introduction of the product mirrors a larger development in the cyberspace sector of the shift toward continuous identity assurance and AI-powered fraud deterrence. This is Mostly at a time when businesses are the target of the risks that are connected with remote work, digital onboarding, and online collaboration.