Pure Storage introduced the Enterprise Data Cloud (EDC)-a comprehensive platform designed to transform how businesses manage and access data. The EDC architecture shifts the focus from traditional storage to intelligent data orchestration, aiming to solve long-standing challenges of fragmentation, data sprawl, and compliance in today’s AI-driven enterprise landscape.
Built for hybrid, on-premises, and cloud environments, the EDC leverages Pure Fusion™, the company’s native orchestration layer, to virtualize and unify data resources across an entire organization. The platform integrates automation, AI, and governance, enabling businesses to streamline operations, reduce manual provisioning risks, and enhance security through policy-driven controls.
“It’s time to stop managing storage and start managing data,” said Charles Giancarlo, Chairman and CEO of Pure Storage. “Only Pure has reimagined an architecture that lets customers create their own global Enterprise Data Cloud with the automation and control needed to thrive in a data-driven world.”
Also Read: Aera Technology Introduces Agentic AI to Power Human-Centric Decision Intelligence
New features bolster the offering:
-
Workload Automation: Enables admins to dynamically provision resources for file, block, and object storage without pre-planning.
-
Workflow Orchestration: Provides ready-made and customizable automation recipes integrated with partners like Cisco, VMware, and ServiceNow.
-
Cybersecurity Integration: Partners like Rubrik and CrowdStrike enhance cyber resilience and threat detection with seamless orchestration and validated storage for tools like Falcon LogScale.
-
Pure Protect Enhancements: Now supports VMware-to-VMware recovery, strengthening disaster recovery options across hybrid deployments.
-
AI Copilot: Now generally available, this always-on assistant offers real-time, fleet-aware insights to improve operational efficiency and support.
Analyst Matt Kimball from Moor Insights & Strategy commented, “Pure’s Enterprise Data Cloud introduces a bold architectural shift. By delivering automation, intelligence, and simplicity within a unified platform, Pure is setting a new benchmark for enterprise-scale data management.”
With EDC, Pure Storage brings together infrastructure, intelligence, and services into a single, scalable experience—enabling organizations to manage their data estate with agility, security, and clarity in an increasingly AI-powered world.