Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, announced the expansion of its strategic relationship with Amazon Web Services (AWS), unveiled on-stage at Sage Future in San Francisco. This brings together Sage’s AI-powered financial technology with AWS cloud infrastructure and AI services to help small and mid-sized businesses (SMBs) modernise faster and embed agentic AI across their workflows.

The collaboration will explore four strategic areas:

  • Expanded innovation and go-to-market initiatives to bring AI-powered financial software to more Sage customers.
  • The introduction of Sage Developer Solutions on Amazon Bedrock AgentCore – available in AWS Marketplace to fast-track AI adoption.
  • Seamless technology integration that removes barriers and puts AI to work for every customer.
  • Accelerated migration of desktop franchises to AWS cloud to unlock speed, scale and an agentic future.

According to IDC, global spending on AI is expected to grow by 31.9% annually between 2025 and 2029 as organisations move from experimentation to embedding AI across core business operations. However, for many SMBs, the cost and complexity of modernising finance systems remain the biggest barriers to capturing that opportunity.

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“AI presents a massive opportunity for small and mid-sized businesses. But they need AI they can trust, with the right support, tools and infrastructure to adopt it.” said Steve Hare, CEO of Sage. “This is what makes our collaboration with AWS so powerful. We’re making it easier and faster for our customers to have greater access to trusted intelligence, built into the way they run their business.”

“Small and mid-sized businesses shouldn’t have to choose between powerful technology and simplicity,” said Julia White, Chief Marketing Officer at AWS. “Working with AWS to innovate for the AI era, Sage is building intelligent agents that customers can discover and deploy directly in AWS Marketplace, so growing businesses can move faster from day one.”

Smarter Financial Tools, Powered by Agentic AI

Sage AI Developer Solutions, built exclusively on Amazon Bedrock AgentCore, enable businesses to put AI to work across core financial workflows. From accounts payable and cash flow management to payroll processing and compliance reporting, AI agents will automate time-consuming tasks, reduce manual effort, and help business owners make faster, more informed decisions.

Sage Partners will build AI agents on AgentCore, creating a growing catalog of intelligent financial automation tools available for purchase and deployment directly in AWS Marketplace. This gives SMB customers a streamlined, trusted channel to discover and adopt AI-powered capabilities within their existing financial systems.

“This collaboration reflects a shared commitment to helping organizations put advanced technology to work in practical, meaningful ways,” said Ken Kortas, partner at Wipfli. “By building on Sage’s developer platform and Amazon Bedrock AgentCore, we’re able to embed AI directly into the financial workflows that businesses rely on every day – driving better insight, stronger execution and lasting value. Making these solutions available through AWS Marketplace also allows organizations to adopt innovation with confidence, on their terms.”

A Faster Path to Modern, Cloud-Native Finance

For SMBs running traditional desktop financial software, the path to modern, AI-enabled finance has often felt out of reach. This collaboration directly addresses that challenge.
Sage and AWS are accelerating the migration of customers from traditional desktop products to cloud solutions.

Sage’s deep product knowledge serving SMBs with AWS cloud infrastructure and migration tooling, this collaboration makes the transition faster, more affordable, and less disruptive. This modernisation pathway gives businesses access to real-time financial insights, embedded AI capabilities, and a broader range of solutions.

Source: AWS