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Fivetran to Acquire Census, Creating Comprehensive Data Movement Platform for AI-Driven Enterprises
Fivetran, a global leader in data integration, has announced its agreement to acquire Census, a prominent provider of Reverse ETL and data activation solutions. This strategic move aims to establish the first fully managed, end-to-end data movement platform, enabling enterprises to seamlessly transfer governed, real-time data across their entire technology stack—from source systems to data…
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Census Acquires Fulcrum to Enhance Data Collaboration and Modeling
Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, a AI-led growth platform for business teams. AI-driven insights, operations, and agents are the future of how enterprises operate efficiently and impact business growth. Fulcrum and Census will create a foundation for an AI-driven data collaboration between data and business teams. Fulcrum…
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Metaplane becomes the First Data Observability Platform with Integrations for Reverse ETL Tools.
Metaplane announces native integrations for both Census and Hightouch, pioneers of the Reverse ETL category. By integrating their Reverse ETL tools into Metaplane, data teams can understand at a glance where data outages impact business stakeholders. There are two primary supporting features that make this possible with Metaplane: Automated anomaly detection – Metaplane’s machine-learning based approach to anomaly detection tailors acceptable data quality metric thresholds to…