-
First-Party and Zero-Party Data: How Enterprises Navigate the Cookieless Future and Redefine Customer Intelligence
The cookie apocalypse didn’t arrive with a bang. It faded in, quietly, and by the time most brands noticed, the system they depended on had already started breaking. For years, marketing ran on third-party cookies. They powered targeting, attribution, and personalization. But that model came with a cost. It relied on tracking people without real…
-
Dynata Appoints Deirdre Thomas as Chief Product Officer
Dynata, LLC, the most trusted source for reliable, accurate first-party data, appoints Deirdre Thomas as Chief Product Officer. Thomas will play a pivotal role in shaping Dynata’s product strategy and fostering innovation across the company. Reporting to Mike Petrullo, Dynata CEO, Thomas joins the company’s Executive Leadership Committee starting January 6, 2025. Thomas joins Dynata after having spent 13…
-
First-Party Data and Zero-Party Data: Bracing for Impact for the Cookie Less Future
“Marketers need an all-in-one platform that allows them to activate their first- and zero-party data to increase personalization and engagement,” says Benjamin Dorr, Chief Operating Officer (COO), Cordial in an exclusive interview with EnterpriseTalk. ET Bureau: As the world rapidly moves towards a cookie less world, what kind of tech stack upgrade should businesses consider…